White-label Google Ads for agencies
You own the client. I run their Google Ads under your name. Your client gets someone with 20 years in paid search on the account, and you get to offer Google Ads without hiring for it.
Book a free 30-minute consultationHow white-label Google Ads works
- You bring the client and set the price. I quote you a flat monthly fee per account. What you charge the client is your business.
- I do the work in your name. Account build or takeover, conversion tracking, weekly search-term work, bids, budgets, ad copy. Everything in the account is logged under access you control.
- You get reporting you can forward. A plain-language monthly update per account, in your format or mine, with no Lighthouse branding. If you want me on a client call as part of your team, that works too.
What agencies get out of it
Someone senior on every account
Your client's account is run by the person who built Google Ads strategies for State Farm and H&R Block, not by whoever you could hire this quarter.
Capacity without payroll
Take on Google Ads work when it comes in, without a salary sitting idle when it doesn't. I take a small number of agency partners so that each one gets real attention.
Confidentiality
Your clients are your clients. I don't contact them outside the work you ask for, I don't list them, and I don't pitch them. That's in writing.
An honest second opinion
When a client asks whether Google Ads is worth it for them, I'll tell you straight, even when the answer costs me the account.
A good fit
Web design, SEO, social and creative agencies whose clients keep asking for Google Ads. Consultants who want paid search handled by a specialist. Agencies with one Google Ads person who needs backup, or who just left.
I've worked this way with agencies on both small local accounts and larger national ones. Some partners have brought me one client; some have brought several.
Questions agencies ask
Whose Google Ads account is it?
The client's, under your agency's manager account if you have one. I work with the access you grant. Nothing moves to an account of mine.
How is it priced?
A monthly fee per account, quoted after I've seen the account and the budget. You decide what to charge the client.
Will you talk to our client?
Only if you want me to, and then as part of your team. Plenty of partners prefer that I stay behind the curtain. Either works.
What about minimum budgets?
There's no hard minimum for a white-label account, but very small budgets are usually better served by a one-time setup you can then run in-house.
Find out what your Google Ads budget is really buying.
A free 30-minute call, and you'll talk to me.