How I work
You work with me, start to finish. I run every account myself. There is no account manager in the middle and nobody learning on your budget.
How it starts
- A free 30-minute call. I ask about your business, what the account is supposed to do for it, and what you've already tried. I listen more than I talk. There is no walkthrough of your account on the call.
- A deep dive on my own. If it sounds like a fit, I ask for read-only access and spend time in the account by myself: search terms, conversion tracking, bidding, budgets, the match between the keywords and what the business sells. I follow up with what I found, in plain language.
- A proposal, or an honest no. If ongoing management makes sense, I send a proposal with the scope and the fee. If it doesn't, I say so and tell you what I'd do instead.
What a normal week looks like
Google Ads rewards attention. The accounts that do well are the ones someone is actually in, every week, reading what people searched for and what happened next.
Search terms, every week
I read the actual searches that triggered your ads and cut the ones that don't fit, one exact term at a time. In a new account this is where most of the wasted spend hides.
Conversion tracking I trust
Google's bidding is only as good as the data it learns from. I make sure every lead, call and sale that matters is counted, and the junk isn't. When tracking is broken, nothing else I do works.
Bids and budgets, moved on evidence
I use Google's automated bidding, with the guardrails that keep it honest. Budget goes where the results are, not evenly across campaigns.
Ads that match the search
Ad copy gets rewritten when the search terms say it should, not on a schedule.
A report you can read
Once a month, or every two weeks if you prefer, you get a short written update: what I changed, what happened, what I'm doing next. Numbers you care about, in sentences.
What I believe about Google Ads
Google's AI is the same for everyone. Your competitor has the same bidding, the same match types and the same recommendations panel you do. The difference is the data you feed it and the person watching it.
That is why I spend my time on the unglamorous parts: tracking, search terms, negatives, the fit between the keyword and the offer. Get the data right and the automation does its job. Leave it alone and the automation spends your budget on whatever is easiest to buy.
Who this is for
A good fit
- Companies spending $5,000 a month and up on Google Ads, with no upper limit.
- A marketing leader or owner who wants one experienced person on the account.
- Anyone with an agency and a nagging feeling the account isn't getting attention.
- Agencies that want to offer Google Ads without hiring for it.
Probably not
- Budgets under $5,000 a month. A one-time setup is usually the better buy.
- Businesses that need social, SEO and email from the same vendor. I only do Google Ads.
- Anyone who needs daily meetings. I'd rather spend that hour in your account.
Questions people ask
Who actually does the work?
I do. Every search term review, every bid change, every report. I keep the number of clients small enough that this stays true.
Do I keep my Google Ads account?
Always. The account, the data and the billing stay yours. I work inside it with the access you grant, and if we part ways you keep everything.
How long until we see results?
Tracking fixes and search-term cleanup show up in the first month. Bidding changes need a few weeks of learning before they settle. I'll tell you what to expect for your account on the call rather than promise a number here.
Find out what your Google Ads budget is really buying.
A free 30-minute call, and you'll talk to me.