Insights
What the accounts I run actually show, written for the people who pay for the ads rather than the people who run them. One piece a month. Each one says where its numbers came from and how many there were.
Articles
How Much of Google Ads Lead Volume Is Junk?
In three Google Ads accounts where every lead was graded by the person who had to follow it up, about half of what Google counted as a lead was not one the business wanted. The numbers, and what causes it.
Find out what your Google Ads budget is really buying.
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