Google Ads management, done by the person you hired
I run your Google Ads account week to week. Search comes first, because that's where buyers are. YouTube, Performance Max and Demand Gen come after, and only where they make sense for your business.
Book a free 30-minute consultationWhat Google Ads management includes
Search terms and negatives, weekly
I read what people actually typed before they clicked your ad, and I block the searches that don't fit, one exact term at a time. Broad match with automated bidding works well, but only with someone cutting the junk every week.
Conversion tracking
Forms, calls, bookings, purchases, whichever ones mean money to you. I set them up, check they fire, and separate real leads from spam so Google's bidding learns from the right signals. When I can, I feed lead quality back into the account so it bids for the leads that close, not just the ones that fill in a form.
Bidding and budgets
I use Google's automated bidding with the targets and guardrails that fit your numbers. Budget moves to the campaigns producing results. I don't make small daily tweaks that keep the system from learning.
Ads and landing pages
Ad copy is rewritten when the search terms say it should be. If the page people land on is losing them, I'll say so and tell you what to change.
Reporting you can read
A short written update every month, or every two weeks if you'd rather: what changed, what happened, what's next. You also get the account itself, which stays yours, with every change logged.
What I usually find in an account I take over
Most accounts I inherit have the same handful of problems. Some of them are expensive.
- Budget going to searches that have nothing to do with the business, because nobody has read the search terms in months.
- Conversion tracking that counts the wrong things, or counts the right things twice, so the bidding is learning from noise.
- Google's automatic recommendations switched on and quietly widening the targeting.
- One campaign starved of budget while a weaker one spends freely.
- No negative keywords to speak of, or a giant list of broad phrases that blocks good searches along with bad ones.
None of this is exotic. It's attention. That is what you're paying for.
Who it's for
Companies spending $5,000 a month and up on Google Ads, with no upper limit. I've run accounts spending a few thousand a month and accounts spending more than that in a day. The work is the same; the stakes change.
It's a fit if you want one experienced person on your account who answers your emails, and not a fit if you need a full-service agency for every channel.
Questions people ask
What does it cost?
It depends on the account: budget, number of campaigns, how much needs fixing. The call is free, and I send a proposal with the fee after I've looked at the account, so you're deciding on something specific.
Can you work alongside our in-house team?
Yes. Some of my clients have a marketing team that owns the strategy and the site, and I own the Google Ads account. I'll fit the reporting to whatever they use.
Do you need to rebuild the account?
Usually not. History is valuable, and I'd rather fix what's there than start over. If a rebuild is the right call, I'll explain why before I touch anything.
Do you do Microsoft Ads too?
If you're already running it, I'll keep it in step with the Google account. I don't sell it on its own.
Find out what your Google Ads budget is really buying.
A free 30-minute call, and you'll talk to me.